Business Community Asset Management

The Clarendon Works

HSC were responsible for The Clarendon Works pre-let campaign and implementing the marketing strategy – the building was 80% prelet on completion in July 2024.

The Clarendon Works (TCW) is the largest new office development in Watford, comprising over 173,000 sq ft of amenity rich office space.

Heather Smith Commercial was appointed by Regal London in January 2023 to establish, grow and develop a Business Community Asset Management scheme at TCW, specifically targeting communication and marketing.

We have set up and actioned the digital media campaigns which includes LinkedIn campaigns, targeted advertising, Social Media content and social engagement. We saw great traction via social media and the following increased weekly.

We also successfully re-designed the brand and website, as well as storyboarding, shooting and editing in house films to describe the strong Social Community Values and impact of the project. We were also responsible for pre-launch engagement and can happily report that the building was significantly pre-let to Yooserve, Epson UK and National Lottery Operator – Allwyn.