Cotton Lakes Dartford – Digital advertising campaign
In October 2024, Heather Smith Commercial was recommended by Bray Fox Smith and appointed by Craigard to drive marketing efforts for their office asset, Cotton Lakes in Dartford. Our goal was clear: to generate leads, boost website visibility, and support the leasing of available office space for the team.
Our Approach
To deliver measurable results, we ran a targeted 6-week campaign with a strong focus on LinkedIn.
The strategy included:
Lead Generation Ads: We launched a LinkedIn slider ad with direct links to the website, enabling quick access to property details and enquiries.
Weekly Highlight Posts: We showcased key features of Cotton Lakes, emphasising its sustainability credentials such as EV charging stations, BREEAM certification, excellent transport links, and nearby relaxation spots.
Creative Design: Flyers and engaging captions were crafted to align with the building’s modern and sustainable appeal.
The Results
Our focused efforts produced measurable results that directly supported leasing opportunities:
- 200% increase in website visits and social media engagement.
- Significantly enhanced social media presence and account visibility through consistent, tailored content.
- Expansion of interest beyond London to areas such as Leeds and Manchester.
- Generated a strong pipeline of interested occupiers actively enquiring about the available office space.
By leveraging strategic social media campaigns and thoughtful content design, Heather Smith Commercial successfully positioned Cotton Lakes as a desirable office destination, supporting Bray Fox Smith’s marketing and leasing objectives.
