GREEN PARK, READING
Green Park has 1.5 million sq ft of workspace with around 7,500 people, it is set in 195 acres just outside Reading.
Heather Smith Commercial worked at Green Park from March 2014 to June 2015 and also from December 2017 to September 2018 to cover the Lifestyle Manager’s maternity leave.
During this time we worked closely with the Asset Manager as well as the Building Managers to ensure that all aspects of Green Park were maximised for the benefit of the occupiers. We also worked closely with the agents to ensure they had the collateral they needed. Heather Smith Commercial ran the marketing meetings and developed and implemented the marketing strategy, and was involved with launching buildings to the market and presenting to prospective occupiers the benefits of Green Park.
We created new channels to improve communications by removing the Extranet function and adding the community news to the main website, and sending a weekly newsletter. A quarterly publication was written and published with more detailed news. We were responsible for the production and artwork of all merchandise and liaising with third party providers to ensure Green Park was always well represented. We delivered a comprehensive programme of events, designed to engage the community and maintain Green Park’s reputation, which included open water swims, 10k runs, summer fete and Winter Wonderland but were also involved with the Reading Half Marathon where the start is hosted on Green Park. HSC also set up Customer Service Development programmes and CSR policy initiatives with large existing occupiers during our time at Green Park.